DA RAKE LUXEZ Privacy Policy

Privacy Policy

Last Updated: 28 Febuary 2026

At DARAKE LUXEZ ("DARAKE," "we," "our," or "us"), your privacy matters to us as much as the quality we put into every bottle. This Privacy Policy explains what information we collect, how we use it, and the choices you have when you shop with us at darakeluxez.com or through our marketplace channels.

By using our website, placing an order, or engaging with us through any of our platforms, you agree to the practices described in this policy. We encourage you to read it fully so you know exactly where you stand.

This policy is governed by the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Consumer Protection Act, 2019.

What Information We Collect

Personal Information You Provide

When you create an account, place an order, subscribe to our communications, or reach out to our support team, you may share the following with us:

Your name, email address, phone number, and shipping or billing address. If you contact us with a query or concern, we also retain the content of that communication so we can assist you properly.

Payment Information

When you make a purchase, your payment details are processed securely through our third party payment gateway. We do not store your full credit card number, debit card number, UPI ID, or net banking credentials on our servers. Our payment partners handle this data under their own security protocols.

Browsing and Technical Data

When you visit darakeluxez.com, we automatically collect certain technical information. This includes your IP address, browser type and version, device type, operating system, the pages you visit on our site, time spent on those pages, referring URLs, and your general geographic location.

Marketplace Data

If you purchase DARAKE products through Amazon India or Flipkart, those platforms share limited order and fulfillment data with us as needed to process and deliver your order. The data those platforms collect directly from you is governed by their own privacy policies.

How We Collect Your Information

We collect information through three main channels.

Directly from you when you create an account, place an order, subscribe to our email or WhatsApp updates, fill out a form, or contact our team.

Automatically through technology when you browse our website. We use cookies, pixel tags, and similar tracking technologies to understand how visitors use our site. Tools we use include Shopify's built in analytics, Meta Pixel for advertising, and third party analytics providers that help us measure website performance.

From third party partners including our payment gateway, shipping and logistics providers, and marketplace platforms (Amazon India and Flipkart) that share order related data necessary for fulfillment.

Why We Collect Your Information

Every piece of data we collect serves a clear purpose. Here is how we use it:

Order fulfillment and delivery. To process your purchases, confirm your orders, arrange shipping, handle returns or exchanges, and keep you updated on your order status.
Customer support. To respond to your questions, resolve issues, and provide after sale assistance.
Marketing communications. To send you product launches, exclusive offers, and brand updates through email or WhatsApp, but only if you have opted in. You can unsubscribe at any time.
Website improvement. To understand how visitors navigate our site, which pages perform well, and where the experience can be improved.
Advertising and retargeting. To show you relevant DARAKE ads on platforms like Instagram and Facebook based on your browsing activity on our website, using tools like Meta Pixel.
Fraud prevention and security. To detect and prevent fraudulent transactions, unauthorized access, and other potentially harmful activity.
Legal compliance. To meet our obligations under applicable Indian laws, respond to lawful requests from authorities, and enforce our terms of service.

Cookies and Tracking Technologies

Cookies are small text files stored on your device when you visit our website. We use them, along with similar technologies, to make your experience smoother and more relevant.

Types of Cookies We Use

Essential cookies keep the site functioning. They enable core features like your shopping cart, checkout process, and account login. Without these, the site cannot operate properly.
Analytics cookies help us understand how visitors interact with our website. They collect aggregated, anonymous data on page views, traffic sources, and user behaviour patterns.
Advertising cookies are placed by third party tools such as Meta Pixel to help us deliver targeted ads to you on social media and other platforms. These cookies track your browsing activity on our site and enable retargeting campaigns.

Managing Your Cookie Preferences

Most web browsers allow you to manage or disable cookies through their settings. Please note that disabling essential cookies may affect your ability to use certain features of our website, including checkout.

How We Share Your Information

We do not sell your personal information. That is a firm commitment, not a technicality. We share data only with trusted partners who need it to help us serve you, and only to the extent necessary.

Service Providers

We work with third party service providers who assist with payment processing, order fulfillment, shipping and logistics, email and WhatsApp marketing, website hosting (Shopify), and analytics. These providers access your data solely to perform their services for us and are required to protect it.

Advertising Partners

We share limited browsing and activity data with advertising platforms to run and measure the performance of our marketing campaigns. This includes data shared through Meta Pixel and similar tools. This data helps us reach potential customers and measure how our campaigns perform. It does not include your payment details.

Marketplace Platforms

When you purchase through Amazon India or Flipkart, those platforms handle the transaction and share relevant order data with us for fulfillment purposes. Their handling of your data is subject to their own privacy policies.

Legal Requirements

We may disclose your information if required to do so by law, in response to a valid legal request from a government authority, or to protect the rights, safety, or property of DARAKE, our customers, or the public.

Data Security

We take the protection of your information seriously. We implement reasonable security practices and procedures as required under the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.

Our measures include encrypted data transmission (SSL/TLS) on our website, restricted access to personal data within our team on a need to know basis, secure third party payment processing so your financial details never touch our servers, and regular review of our data handling practices.

While we take every reasonable step to protect your data, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security, but we are committed to maintaining the highest practical standard.

Your Rights and Choices

As our customer, you have the following rights regarding your personal information:

Access and correction. You can request a copy of the personal data we hold about you. If anything is inaccurate or incomplete, you can ask us to correct it.
Deletion. You can request that we delete your personal information from our systems. Please note that we may need to retain certain data for legal, accounting, or fraud prevention purposes even after such a request.
Opt out of marketing. Every marketing email and WhatsApp message we send includes a clear option to unsubscribe. You can also contact us directly to be removed from our marketing lists.
Withdraw consent. Where we process your data based on your consent, you have the right to withdraw that consent at any time. Withdrawal will not affect the lawfulness of any processing carried out before you withdrew.

To exercise any of these rights, please contact us at [FILL IN: email address, e.g. privacy@darakeluxez.com]. We will respond to your request within a reasonable timeframe, and no later than 30 days.

Data Retention

We retain your personal information only for as long as it is needed to fulfill the purposes described in this policy, unless a longer retention period is required by law.

Order and transaction data is retained for a minimum period as required under Indian tax and accounting regulations.
Account data is retained for as long as your account remains active. If you request account deletion, we will remove your data within 30 days, except where retention is legally required.
Marketing data is retained until you unsubscribe or request removal from our lists.
Browsing and analytics data collected through cookies is typically retained for up to 12 months, depending on the type of cookie and the third party tool involved.

Children's Privacy

DARAKE does not knowingly collect personal information from anyone under the age of 18. Our products and services are intended for adults. If we become aware that we have collected data from a minor without verified parental consent, we will take steps to delete that information promptly.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us at the address listed below and we will address it immediately.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, our product offerings, or applicable laws. When we make changes, we will update the "Last Updated" date at the top of this page.

For significant changes that affect how we handle your data, we will notify you through a prominent notice on our website or through a direct communication such as email. We encourage you to review this page periodically to stay informed about how we protect your information.